All researchers on the team capture their observations as soon as possible so that they don't forget about them. Observations can be as simple as a note or can also be a spot in a photo, together with a note about what can be seen in the photo.
You can code the observations with Twitter-like
#hashTags using your own taxonomy (e.g. user journey step, emotion, location, impact, whatever makes a difference for you).
Make photos of your users in their context, or capture screenshots of the software that your research participants are using.
Upload the images from your Dropbox, and Insights will put them into the right study, automatically.
With evidence and hashtags, observations are easily searchable and your stakeholders can easily understand them.
Mark interesting spots in those photos or screenshots and write down what you have observed there.
When you select a spot, the corresponding observation is highlighted, and vice versa.
Our goal is to help companies improve their products.
We give you a tool that shortens the way from research to design decision: Collect evidence about your users’ behavior, make observations about it, mark the observations with tags and let the machine help your team discover recurring patterns and themes. Grasp insights easily because you clearly see what bothers your users and what delights them.
We make it simple for product developers to get to testable new ideas, concepts, and products for their target market so that they can avoid dead ends and keep building products that their customers want.
Our tool helps to make UX findings transparent. The clarity, transparency, and focus allow teams to collaborate with less friction and produce great results.
German phone: +49 170 772 8545
U.S. phone: +1 646 5685171