You make observations during user research. Do you still rely on scattered post-its, notepads, and spreadsheets? Collect, analyze and synthesize directly in Insights to enjoy better traceability of your qualitative user research, easier discovery of patterns and themes, and enhanced effectiveness of your team.
Collect Observations, Discover Themes, get Actionable Insights
UX Research can get messy
Use Insights live, right in your next user test or research session
Let order emerge
Capture and tag observations online and in real time, saving you a lot of analysis time later
Discover what's there
Explore, collate, and synthesize recurring themes, simplified by automatic search and collating of tagged observations
Make Sense of your Research Findings
Collect Observations during a User Study
Collect all the observations, ideally right in the moment where you make them. Don’t worry about analysis, we have created this app for that!
Discover Themes in Real Time
Insights automatically finds and displays relationships between tagged observations in real-time. You can see patterns and trends as they emerge. See recurring themes that help you with the critical design decisions that you need to make.
Simple #hashtags help you structure your observations
#Hashtag your observations as if they were tweets on Twitter! The app finds the tags and groups your observations according to the tags.
Nobody likes reports, right?
Forget about updating a research report daily. Insights automatically keeps everything in sync so your stakeholders can see the progress your research team is making.